Based on the Music Listening in Finland 2023 examine carried out by Teosto and IFPI – Musiikkituottajat ry, music holds significance for 89% of Finns. The analysis, carried out in August 2023 with over a thousand members aged 13 to 75, with a majority falling within the 13–18 age group, sheds mild on evolving music consumption habits in Finland.
Intensive music listening via headphones is on the rise, constituting practically 50% of all music consumed, as per Finnish estimations.
A putting discovering reveals that one in three Finns throughout all age teams, and over 75% of these beneath 25, dedicate at the least 70% of their music-listening time to headphone utilization. Solely 15% of Finns by no means use headphones for listening to music.
Kari Tervonenthe lead researcher of Music Listening in Finland 2023 from Omnicom Media Group, said, “Having ears plugged is a widespread phenomenon, with the worldwide headphone market rising at a mean annual charge of 10%. Nevertheless, passive radio listening, as an example, via automobile radios, nonetheless surpasses intensive headphone listening in whole period.”
Whereas automobile radios stay the commonest medium for music listening throughout all age teams, private telephones have develop into the predominant selection for these aged between 13 and 45.
Music as a Gateway Past Loneliness, a Bridge to Others The examine reveals that music is of some significance to 89% of Finns. It holds specific significance for 16–18-year-olds, people residing alone, these going through difficult life conditions, and fanatics of uncommon or classical music types.
Music serves as a software to fight loneliness, navigate troublesome life conditions, and fill empty moments. Furthermore, music helps many forge connections with others.
Though most recorded music is consumed individually via headphones, Finns search communal music experiences via dwell occasions. The attendance at concert events and dwell exhibits rebounded in 2023 to pre-pandemic ranges, indicating a revival from the constraints imposed in the course of the pandemic interval.
“64% of Finns really feel that dwell music has develop into much more essential for them in an more and more technological world. Live performance attendance elevated by a number of hundred thousand in 2023 in comparison with the earlier yr. Music, particularly dwell occasions, acts as a gateway past loneliness and a bridge to others,” analyzed Tervonen.
Over half of the respondents imagine that the consumption of music occasions in music golf equipment, eating places, ice halls, and enormous arenas will proceed to rise. Notably, the most important occasions have witnessed probably the most important surge in recognition and ticket gross sales. One-third of the respondents think about the expansion of classical music performances and live performance halls’ recognition.