Penn State running back Nicholas Singleton runs for a touchdown against Utah in the Rose Bowl. Photo by Paul Burdick, StateCollege.com
Penn State running back Nick Singleton is one of a handful of college football players to be featured in a newly released by Beats by Dre commercial highlighting a some of the game’s biggest up and coming stars. Singleton joined Michigan quarterback JJ McCarthy as the current Big Ten’s representatives in the commercial.
Singleton’s appearance in the Beats’ advertisement is arguably the biggest name, image and likeness [NIL] agreement a Penn State football player has had in terms of nationally relevant, production quality and commercially made content. Penn State quarterback Drew Allar recently posted a NIL argument with Bose, a peripheral competitor to Beats in the headphone and audio marketplace. Allar and other Penn State football players have been part of various NIL deals but none quite as flashy as the Beats’ commercial you can see below.
Singleton makes his appearance around the one minute mark. On3.com has estimated Singleton’s NIL worth to be just over $800,000 the No. 30 highest NIL valuation in college athletics. Singleton also recently signed a deal with the clothing brand Rhoback.
