As a part of its lately launched This fall fiscal outcomes report, Sonos CEO Patrick Spence has acknowledged that the corporate, in 2024, might be coming into “a brand new multi-billion greenback class within the second half of the 12 months that can complement our present providing, delight prospects and drive speedy income”. He has additionally expressed confidence that new merchandise will make a big portion of its revenues subsequent 12 months.
Across the identical time, Bloomberg’s Mark Gurman has confirmed, based mostly on a leaked inner memo, that Sonos does certainly have a headphone division that’s engaged on growing new merchandise. Rumours have been circulating since 2019 about Sonos’ intentions to enter the headphone market, however now there seems to be a extra definitive indication from the corporate itself. Whether or not it’s engaged on over-ear headphones or true wi-fi earbuds isn’t identified, nevertheless.
Sonos has already established a stable status for its audio high quality and product design, with its persistently well-reviewed sensible WiFi audio system just like the transportable Transfer 2 and Roam, its wired indoor fashions just like the Period 300 and Period 100, and its TV soundbars, the premium Arc, the Beam, and the inexpensive Ray. Its merchandise are identified for his or her wonderful connectivity choices, clear Apple-esque design and, in fact, nice sound. Headphones and/or TWS earbuds are a logical subsequent step, even with powerful competitors in that market from the likes of Sony, Bose, Sennheiser, Jabra and others.
