HARMAN Luxurious Audio Group has launched new branding for ARCAM whereas the corporate additionally launched the brand new ARCAM Radia Collection, a brand new household of luxurious audio merchandise.
The branding and launch of the Radia Collection have been revealed the branding to clients and media at an occasion this week on the Vinyl Manufacturing unit in London. In line with HARMAN, the branding, designed to steer its product growth and industrial design into the long run, centered round three key tenets: wonderful sound, British heritage and luxurious inside attain.
ARCAM, a Cambridge, U.Okay.-based agency model, will proceed growing high-end audio gear for audiophiles and music creators, however the brand new industrial-themed design aesthetic was created to additionally attraction to a brand new and youthful section of consumers with a extra inexpensive, smooth and enticing design with out compromising on audio high quality, the corporate says.
In line with Tim Giblin, director of world advertising and marketing for HARMAN Portfolio Manufacturers, the corporate recognized a 3rd core buyer: youthful audio fanatics who wish to improve their sound techniques with inexpensive, high-end techniques. The corporate calls this “luxurious inside attain.”
“With an aspirational name to ‘Be the Centre of the Music’ we’re having our clients determine with a model that’s ahead pondering not solely in styling, however within the sound innovation that has made ARCAM a high model in luxurious audio for almost fifty years,” Giblin says.
ARCAM Radia Collection Inject Contemporary, Industrial Design to Luxurious Audio
Simultaneous to the rebranding, the corporate additionally introduced the ARCAM Radia Collection of audio merchandise, which embody the ARCAM A5, A15 and A25 built-in amplifiers; the ARCAM CD5 CD participant; and the ARCAM ST5 high-resolution streamer.
These are the primary merchandise designed beneath the model’s new industrial design and advertising and marketing refresh. They embody Class AB and G built-in amplifiers and an identical streamer and CD participant.
In line with HARMAN, the Radia merchandise supply a refined symmetrical design that compliments their aluminum shells. They embody a seamless entrance fascia, redesigned knobs, and mild lighting results. The merchandise showcase a clean, matte black floor minimize by with the brand new signature Radia yellow highlights.
On the highest, air flow cutouts are hidden inside a sample of dynamic strains. The rear sports activities a connector cowl, designed to seem like ornate rear diffusers present in efficiency vehicles, that successfully hides unpleasant connector housings from view. The redesigned knobs are curved, completed in satin black, and textured to masks fingerprints.
ARCAM equips the brand new Radia amplifiers with Bluetooth aptX Adaptive receivers, inside antennas, digital inputs, and ARCAM’s signature MM phono stage. The 2x50W A5 and 2x100W A15 Class AB amplifiers embody new digital circuitry primarily based on the ESS ES9018 DAC. The 2x100W A25 steps as much as a Class G amplifier and the ESS ES9280AQ DAC, along with USB-C inputs, LED illuminated highlights, and a seamless OLED show on the entrance panel.
Sporting an inside Wi-Fi antenna, the ST5 music streamer helps many music providers, together with Amazon Music Limitless, Qobuz, Web radio, podcasts, Tidal Join, and Spotify Join. As well as, the streamer provides help for MQA, Google Chromecast, Apple Airplay2, and Roon. The CD5 CD participant provides CD, CD-R, and CD-RW playback; playback from USB mass storage; and help for FLAC, WAV, and MP3 codecs. Each the ST5 and CD5 characteristic an ESS ES9018 DAC and boast 24-bit/192-kHz decision.
Jim Garrett, senior director of product technique and planning at HARMAN, says the corporate needed to incorporate a variety of technical improvements within the Radia Collection, and finally created what the corporate thinks is “one of many best-sounding amplifiers (HARMAN) has ever created.”
“Along with a smooth new design that may outline ARCAM’s picture for years to return, with the Radia household, we’ve renewed our concentrate on intimate efficiency and embraced the very newest audio applied sciences,” Garrett says. “For in the present day’s audio fanatics, particularly youthful ones seeking to get right into a luxurious audio system at an affordable value, the ensuing options surpass not solely our previous choices, however any product that’s come earlier than.”
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