Harman-owned basic British hi-fi model ARCAM has simply introduced an entire rebranding of its company picture. The Cambridge-based firm says the rollout of its new branding captures its status for nice sound, pays homage to its British heritage, and presents inexpensive luxurious.
The brand new look was revealed yesterday to chose ARCAM clients and diverse media at London’s Vinyl Manufacturing unit. The launch coincided with the revealing of ARCAM’s new Radia Sequence, a brand-new household of luxurious audio separates, together with the A5/A15/A25 built-in amplifiers, the CD5 CD participant, and ST5 high-resolution streamer.
ARCAM was based in 1976 and the rebrand is a part of the corporate’s technique to attraction to a brand new and youthful phase of shoppers by providing inexpensive, modern and attractively designed audio gear to a brand new technology of shoppers.
Tim Giblin is director of world advertising and marketing for Harman’s portfolio manufacturers: “There’s a third core buyer the place we see a possibility, and that is youthful audio lovers who’re able to elevate their sound techniques by making investments in high-end techniques however who’re extra finances aware or, as we are saying, luxurious inside attain.”
The principle function of the brand new ARCAM rebranding is the introduction of Radia Yellow, a colour chosen for its modern look and its differentiation from the remainder of the audio business. ARCAM has included Radia Yellow all through its first 5 new Radia merchandise.
The rebranding and product design don’t simply contain utilizing a novel and distinctive colour. The ARCAM merchandise are designed to be displayed within the open whereas mixing right into a listening surroundings. There are additionally refined design options that ARCAM has created to be gently found whereas enhancing the efficiency of the merchandise.
On the rebranding launch, all 5 new Radia Sequence fashions had been on show: the ARCAM A5, A15 and A25 built-in amplifiers, the CD5 CD participant, and the ST5 high-resolution streamer.
With an preliminary providing of Class AB and G built-in amplifiers, plus an identical streamer and CD participant, these new ARCAM separates function a brand new industrial design alongside the advertising and marketing refresh.
All the brand new ARCAM Radia amplifiers function Bluetooth aptX Adaptive receivers, inner antennas and digital inputs, plus ARCAM’s signature MM phono stage for vinyl turntables. The two x 50W A5 and a pair of x 100W A15 amplifiers are Class AB and embody new digital circuitry primarily based on the ESS ES9018 DAC chipset. The two x 100W A25 steps as much as a Class G amplification and makes use of the high-end ESS ES9280AQ DAC. The A25 additionally has USB-C inputs, LED illuminated highlights, plus a seamless OLED show on the entrance panel.
With its inner Wi-Fi antenna, the sleek-looing ARCAM ST5 music streamer can deal with a powerful listing of music streaming providers, together with Amazon Music Limitless, Qobuz, Web radio, podcasts, Tidal Join, and Spotify Join. The ST5 streamer additionally helps MQA recordsdata, Google Chromecast, Apple Airplay 2 and is Roon Prepared.
Lastly, the brand new ARCAM CD5 CD participant can play CDs, CD-Rs, and CD-RWs. The participant additionally has a USB port for taking part in audio from mass-storage gadgets like exhausting drives and SSDs. The CD5 can play FLAC, WAV, and MP3 audio recordsdata. Each the ST5 and CD5 function an ESS ES9018 DAC with a most 24-bit/192-kHz decision playback.
Pricing & Availability: The ARCAM A5, A15, A25, CD5 and ST5 will go on sale throughout October 2023 on the following costs:
- ARCAM A5: £749 / $699 / €849
- BOX A15: £1,099 / $999 / €1,249
- BOX A25: £1,499 / $1,499 / €1,799
- ARCAM CD5: £699 / $699 / €799
- BOX ST5: £799 / $799 / €949
Extra information: arcam.co.uk
Comply with me on LinkedIn.