Iconic British audio model invitations listeners to “Be The Centre Of The Music” with a brand new appear and feel to steer its product growth and industrial design into the long run whereas advancing innovation and increasing to new buyer alternatives
SINGAPORE, Oct. 6, 2023 /PRNewswire/ — HARMAN Luxurious Audio Group introduces new branding for ARCAM that’s created to steer its product growth and industrial design into the long run with three key tenets: wonderful sound, British heritage, and luxurious inside attain. The branding can be revealed to the Singapore market on the occasion HiEnd Asia Singapore 2023 for the launch of the ARCAM Radia Sequence, a brand new household of luxurious audio merchandise together with the ARCAM A5/A15/A25 Built-in Amplifiers, the ARCAM CD5 CD Participant, and the ARCAM ST5 Excessive-Decision Streamer.
“When we got down to create the Radia Sequence, there have been plenty of technical improvements that we needed to place into the product and we finally settled on a design that we expect is among the finest sounding amplifiers we have now ever created,” mentioned Jim GarrettSenior Director, Product Technique and Planning, HARMAN Luxurious Audio. “Along with a glossy new design that may outline ARCAM’s picture for years to come back, with the Radia household, we have renewed our give attention to intimate efficiency and embraced the very newest audio applied sciences. For right this moment’s audio fanatics, particularly youthful ones trying to get right into a luxurious audio system at an inexpensive price, the ensuing options surpass not solely our previous choices, however any product that is come earlier than.”
Radia household merchandise supply a delicate symmetrical design that compliments their aluminum shells. They’re adorned with seamless entrance fascias, redesigned knobs, and delicate lighting results, creating a way of energy and finesse. The merchandise showcase a easy, matte black floor lower by way of with the brand new signature Radia yellow highlights. On the highest, air flow cutouts are masterfully hidden inside a sample of dynamic strains, making certain a flawless aesthetic. The rear sports activities a connector cowl, harking back to ornate rear diffusers present in efficiency automobiles, that successfully hides ugly connector housings from view. And, to make sure optimum consumer interplay, the redesigned knobs are elegantly curved, completed in satin black, and textured to masks fingerprints.
As a storied British audio model based in Cambridge, UKin 1976, ARCAM will proceed creating for high-end audio aficionados, and music creators with a discerning sense of high quality. Nevertheless, the economic design aesthetic was created to additionally enchantment to a brand new and youthful phase of shoppers with a extra reasonably priced, glossy and engaging design with out compromising on advances in audio innovation for future merchandise.
“There’s a third core buyer the place we see a possibility, and that is youthful audio fanatics who’re able to elevate their sound methods by making investments in high-end methods however are extra funds conscience, or as we are saying, luxurious inside attain,” mentioned Tim GiblinDirector of International Advertising and marketing, HARMAN Portfolio Manufacturers. “With an aspirational name to ‘Be The Centre Of The Music’ we’re having our prospects determine with a model that’s ahead considering not solely in styling, however within the sound innovation that has made ARCAM a prime model in luxurious audio for almost fifty years.”
The principle design function for the ARCAM rebranding is the introduction of Radia Yellow chosen for its up to date look, its differentiation within the audio trade and its common enchantment. Radia Yellow is integrated all through the 5 new Radia Sequence merchandise.
“Radia Yellow was chosen and so named for ARCAM as a result of it speaks to everybody, in every single place,” mentioned Jason GokaviPrincipal Designer at Huemen, HARMAN Worldwide’s in-house design agency, who labored with the HARMAN Luxurious Audio product growth staff within the industrial design of the Radia merchandise. “Music is vitality and we needed to trace at that vitality by infusing the model with a vibrant yellow that can be used all through the product design and advertising property going ahead.”
The rebranding and product design does not cease at using color. Made to be displayed out within the open and mix right into a listening setting, there are additionally delicate design options made to be found and to boost the efficiency of the product.
“Whereas we needed to retain a familiarity with how the product appears from afar, the magic is in discovering design particulars as you get nearer to it, particularly components which might be a nod to the wealthy British heritage of ARCAM,” mentioned Gokavi.
ARCAM formally unveiled the brand new flagship household at an occasion held on October third on the Vinyl Manufacturing facility in London. Merchandise can be accessible at ARCAM authorised retailers within the fourth quarter of 2023, and likewise at HiEnd Asia Singapore 2023, an Worldwide Hello-Fi & Way of life Audio Visible Present, which can happen 6 to eight October at Sofitel Singapore Metropolis Centre, along with different luxurious audio vary underneath Harman Worldwide.
ARCAM new flagship household, Radia Sequence:
- Arcam A5 Bluetooth Built-in Amplifier
- Arcam A15 Bluetooth Built-in Amplifier
- Arcam A25 Bluetooth Built-in Class G Amplifier
- Arcam CD5 Compact Disc Participant
- Arcam ST5 Excessive Decision Streamer
Different JBL & ARCAM Luxurious Audio Vary:
- JBL L100 Basic Shiny Black Version : Native retail S$7,299
- JBL L82 Basic Shiny Black Version : Native retail S$4,299
- JBL 4329P Lively Monitor Speaker : Native retail : S$6,999
- JBL TT350 Turntable : Native retail S$1,499
- JBL SA750 Intergrated Amplifier : Native retail S$4,039
- Arcam CDS50 CD Participant : Native retail : S$1,699
For extra data and high-res visuals, please discuss with the Spec Sheets, Product and Way of life Photos of the ARCAM Radia Sequence and JBL & ARCAM Luxurious Audio Vary right here.
Be taught extra about ARCAM’s new branding philosophy and the ARCAM Radia Sequence by visiting www.arcam.co.uk
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ARCAM relies simply outdoors the well-known college metropolis of Cambridge. Its story began the basic manner: two pals with a ardour for music and electronics met up whereas engineering college students at Cambridge College and based Amplification and Recording Cambridge in 1976.
The model has now been creating and making CD gamers for nearly 30 years and for 40 years the descendants of the amplifier with which the corporate began in client electronics, and way back to 1995, expanded into dwelling cinema electronics, creating a world-class status for making a few of the best-sounding AV electronics. ARCAM has additionally developed its DVD gamers and, extra just lately, Blu-ray gamers from scratch within the UK, engineering them utilizing its a long time of expertise in CD gamers to make sure they play music in addition to they do motion pictures.
Laborious-won strategies for preserving and dealing with essentially the most delicate sign and reproducing music with all its subtleties, nuances and pleasure intact are actually in ARCAM’s blood. And, as audio strikes to even increased definition codecs, the maker is set that its merchandise proceed to serve the music faithfully and ship most enjoyment to the listener.
ARCAM is a HARMAN Luxurious Audio Group portfolio model. HARMAN Luxurious Audio Group is a life-style division enterprise unit of HARMAN Worldwide, an entirely owned subsidiary of Samsung Electronics Co. Ltd. www.arcam.co.uk
ABOUT HARMAN LUXURY AUDIO GROUP
Headquartered in HARMAN’s international heart of acoustic engineering in Northridge, CaliforniaHARMAN Luxurious Audio Group brings collectively 5 prestigious manufacturers — JBL, JBL Synthesis, Mark LevinsonRevel, and ARCAM — to supply essentially the most superior high-performance audio methods with award-winning merchandise together with loudspeakers, subwoofers, preamplifiers, amplifiers, turntables, and headphones. From the best stereo listening to state-of-the-art multichannel dwelling theater methods, HARMAN Luxurious Audio Group delivers pure, uncompromised sound. HARMAN Luxurious Audio Group is a life-style division enterprise unit of HARMAN Worldwide, an entirely owned subsidiary of Samsung Electronics Co. Ltd.