Sonos right this moment introduced plans to increase into a brand new “multi-billion greenback” product class in 2024, which is broadly believed to be headphones. Sonos CEO Patrick Spence declined to offer particular particulars on the corporate’s plans, however he stated that the brand new product will “complement” present Sonos units and can “delight clients and drive speedy income.”
Spence stated that Sonos believes it should generate greater than $100 million from new merchandise in 2024, and the brand new product will account for a “massive portion” of this income within the second half of the 12 months.
There have been rumors for years now that Sonos intends to enter the headphone market with a pair of wi-fi headphones that could possibly be related in design to over-ear headphones just like the AirPods Max. Sonos has by no means confirmed its work on headphones, however a leaked inner memo that was obtained by Bloomberg earlier right this moment confirmed that the corporate does certainly have a headphone division.
Proper now, Sonos develops wi-fi audio system, soundbars, and different house theater units, so headphones appear to be a logical subsequent step for the corporate. As Sonos manufactures higher-end units, the primary headphones may maybe be designed to compete with over-ear headphones from corporations like Bose, Sony, Sennheiser, Shure, and Bowers & Wilkins, however Sonos may additionally goal the AirPods market.
Bloomberg in 2019 stated that Sonos was concentrating on a $300 worth level and was specializing in options like audio high quality and multi-service interoperability, nevertheless it has been a number of years since new particulars emerged.
Sonos audio system already compete with Apple’s audio system, so a set of heaadphones that function a substitute for AirPods Max and Beats wouldn’t be a shock. At this level, little is understood about Sonos’ plans for the headphones, and there’s no particular launch date that has been shared.
