Boutique amplification firm Divided by 13 has been acquired by Two-Rock.
Asserting the information through social media on the weekend, Two-Rock proprietor and CEO Eli Lester acknowledged: “As of Jan 1st 2024 Mac & I’ve bought Divided by 13 Amplifiers.”
“Divided By 13 has at all times been an iconic model and Fred has at all times been certainly one of our favorite builders. We couldn’t be extra excited to be stewards of the model and construct amplifiers which might be fully totally different from Two-Rock, but in addition complement one another properly.”
“We didn’t search out or plan on proudly owning two manufacturers, however this chance sounded too inspiring for us to not discover,” the assertion learn. “We now have turn into good associates with Fred Taccone and when he began speaking to us about retiring and promoting his firm, we began to entertain the concept. Divided by 13 offers us the chance to broaden on our love for contemporary efficiency married to basic styling, with the British & American model circuits that Fred has spent a long time perfecting.”
“We will probably be constructing the whole lot in our present Two-Rock store in Northern California. We now have spent the final six months gearing up for this acquisition and have allotted personnel to keep away from any decelerate with present Two-Rock manufacturing and permit us to construct Divided by 13 concurrently. We will probably be specializing in six core fashions: FTR 37, AMW 39, BTR 23, JRT 9/15, CCC 9/15 and CJ 11.”
Based on Two-Rock, manufacturing of the amps will start shortly after January’s NAMM present, with Lester assuring followers that “We’ll nonetheless hand construct each amp one after the other with the very best construct high quality and elements that you’ve got come to anticipate from us.”
Thanking everybody for his or her help of Divided by 13 during the last 23 years, founder and proprietor Fred Taccone mentioned: “I’ve gotten to the purpose in my life that I want to retire and luxuriate in my free time. I’ve spoken to a number of corporations over time about buying the model however none of them have been the fitting match.”
“Once I met Eli and Mac from Two-Rock it was a transparent selection that they have been the fitting guys that would construct the amps to the standard that I might wish to see. They’ve became household and admittedly I believe they’ll construct the amps to increased requirements than they ever have been constructed to earlier than. I’ve the upmost religion and belief in Two-Rock and look ahead to seeing the longer term reside on with Divided by 13.”
