What does an organization do to persuade potential prospects that its product is genuinely waterproof? Properly, apart from saying so on the packaging, it might probably promote the product already immersed inside a bottle of water.
Although the machine itself was launched some time in the past, Sony turned to Auckland-based advert company DraftFCB to assist market the product in New Zealand. And they also got here up with the Bottled Walkman, which is bought from merchandising machines in public locations reminiscent of gyms. Take a look at the demo video for your self.
http://www.youtube.com/watch?v=USJSOPPZoKI
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And: Waterproof iPods and surf-friendly smartphones are only the start
➤ Merchandising Occasions – [H/T PSFK]
