Sonos (NASDAQ: SONO) is about to make its long-awaited transfer into the headphones enterprise with a launch as early as April priced at upwards of $400, Bloomberg reported on Tuesday.
The publication said that individuals accustomed to the matter informed them the corporate can be aiming to introduce a TV set-top field, competing with merchandise from Apple and Roku Inc. The TV set-top field is scheduled to be launched as early as the top of 2024 at a value of between $150 to $200.
There are additionally additional new merchandise anticipated, with the corporate mentioned to be creating new amplifiers and in-ceiling audio system, a higher-end TV soundbar, new subwoofers, an replace to the moveable Roam speaker, and a model of its Period 100 speaker, in addition to a deliberate replace of the voice management system, video service and upgraded smartphone app.
Bloomberg mentioned the brand new merchandise are a part of a transfer by Sonos administration to spice up progress on the audio expertise enterprise, which suffered a income decline previously yr, with demand for sensible audio system cooling.
Nonetheless, the publication cautioned that the timing and particulars of the releases may shift because the merchandise get nearer.
Reacting to the report, Craig-Hallum analysts said that headphones are a no brainer for Sonos. With the model already having a cult following, the agency believes a headphones product is unlikely to cannibalize the remainder of the corporate’s wi-fi speaker and residential theater merchandise.
Final week, Bloomberg additionally reported that Sonos is chopping jobs in its product growth group forward of the corporate’s enlargement into headphones. SONO’s Chief Product Officer Maxime Bouvat-Merlin reportedly introduced the transfer in an e-mail to workers.
By Sam Boughedda
