Weapons N’ Roses top-hatted guitarist Slash leaves Marshall Amplification and indicators a brand new artist cope with Magnatone. What does this shock signature transfer say concerning the state of affairs at Marshall?
Slash leaves Marshall Amplification
It’s very uncommon on Gearnews that we ever publish data on artists signing endorsement offers. An endorsement deal is an official relationship between the artist and the producer. These can take varied completely different types, from easy reductions and assist from the producer, all the best way to signature mannequin tools.
We’re posting about Slash leaving Marshall as a result of that is an unprecedented transfer. There are artists whose affiliation with sure manufacturers elevates that endorsement to the extent of “icon”. For so long as as Slash has been a well-known guitarist he’s at all times been related to Marshall amplification. And to some extent, the reverse is true as nicely.
If you consider the sound of Marshall amplifiers, Slash’s identify seems up there with the likes of Hendrix as a participant whose tone defines the model. Nonetheless, Slash has now signed an endorsement cope with the American amp firm Magnatone.
The Altering Face of Marshall
Slash has had quite a few signature amplifiers through the years, forming a part of his gear lineup, together with the AFD100 and 2555SL This marked Slash as one of many elite few guitarists ever to have a signature Marshall amp head. Equally, as an endorsee who’s been with Marshall for many years, it could appear doubtless that Slash was the recipient of an outstanding cope with Marshall. Or was he?
In a quote from Magnatone’s press launch, Slash supplied the next:
“I used a Magnatone 50w M-80 within the studio earlier this yr and was blown away by the way it sounded. Since then, I’ve been working with Magnatone on a 100w model of the M-80 and I completely love what they’ve provide you with. It’s killer,”
So clearly, Slash is publicly thrilled with Magnatone’s amplifiers. However the query must be requested: when Marshall was keen to make an amplifier that sounded nevertheless Slash needed, why transfer to a different firm?
There have been enormous adjustments at Marshall in latest instances, with the corporate now partly owned by Zound Industries. Marshall was at all times a family-run firm that prided itself on listening to artists. Has that now modified? And can Slash nonetheless sound like Slash taking part in by a unique amplifier model?
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