The annual Roy Morgan Buyer Satisfaction Awards had been awarded in late September and the 16 winners within the retail classes vary from a number of in style and well-known Australian manufacturers to multi-national US retail names, and a brand new winner as the short service restaurant of the yr.
The majority of the awards went to a mixture of repeat winners and types returning to the winner’s circle after a while out of the highlight. There have been eleven repeat winners led by Myer as Division Retailer of the 12 months for an eighth straight yr, Bunnings Warehouse as {Hardware} Retailer of the 12 months for a sixth yr in a row and Insurgent as Sports activities Retailer of the 12 months for the eighth consecutive yr.
Subway has now notched up 4 straight victories because the Main Fast Service Restaurant of the 12 months and most impressively of all The Reject Store has as soon as once more confirmed its dominance within the area because the Low cost Selection Retailer of the 12 months for a document breaking eleventh yr in a row.
Returning to the winner’s circle after earlier wins had been Espresso Store of the 12 months Muffin Break and pharmacy chain Chemist Warehouse as Chemist/Pharmacy of the 12 months after each final tasted success in 2020. Supercheap Auto returned as Auto Retailer of the 12 months after final successful in 2019, as did liquor retailer Dan Murphy’s after final taking house the annual award for Liquor Retailer of the 12 months in 2018.
Full checklist of Retail winners (16 Awards) for 2022:
| Auto Retailer of the 12 months | Supercheap Auto |
| Espresso Store of the 12 months | Muffin Break |
| Clothes Retailer of the 12 months | Suzanne Grae |
| Division Retailer of the 12 months | Myer |
| Low cost Division Retailer of the 12 months | Costco |
| Low cost Selection Retailer of the 12 months | The Reject Store |
| Furnishings/Electrical Retailer of the 12 months | JB Hello-Fi |
| *Main Furnishings/Electrical Retailer of the 12 months | JB Hello-Fi |
| {Hardware} Retailer of the 12 months | Bunnings Warehouse |
| Chemist/Pharmacy of the 12 months | Chemist Warehouse |
| Fast Service Restaurant of the 12 months | Zambrero (NEW) |
| *Main Fast Service Restaurant of the 12 months | Subway |
| Liquor Retailer of the 12 months | Dan Murphy’s |
| Shoe Retailer of the 12 months | Skechers |
| Sports activities Retailer of the 12 months | Insurgent |
| Grocery store of the 12 months | ALDI |
The only real first-time winner was Zambrerothe Mexican themed restaurant headquartered in Canberra successful fast service restaurant of the yr for the primary time.
ALDI’s victory as Grocery store of the 12 months was the multi-national’s sixth within the class – and third yr in a row – after earlier victories in 2012, 2014, 2016, 2020 and 2021. ALDI’s efficiency was so good in 2022 that the corporate received all twelve month-to-month awards with a mean buyer satisfaction of 96.1% to put second within the general ‘Better of the Finest’ Award.
Costco (Low cost Division Retailer of the 12 months) and JB Hello-Fi (Furnishings/Electrical Retailer of the 12 months) constructed on their victories in 2020 and 2021 to finish three consecutive victories of their respective classes for the primary time after each Costco and JB Hello-Fi had additionally received their preliminary annual awards in 2017. JB Hello-Fi additionally received the comparatively new Main Furnishings/Electrical Retailer of the 12 months for the third straight yr.
Michele Levine, CEO, Roy Morgan, congratulates all 15 companies to win awards within the retail classes on the newest Roy Morgan Annual Buyer Satisfaction Awards:
“Now in its eleventh yr, the Roy Morgan Buyer Satisfaction Awards are about rewarding Australian companies with the very best ranges of buyer satisfaction. Winners of the annual award have been able to not solely reaching excessive ranges of satisfaction, but in addition with the ability to keep these ranges regardless of fierce competitors from different firms inside their class.
“The most recent class of award winners within the retail classes have been on the forefront of coping with the problem of cost-of-living amidst excessive inflation and rising rates of interest over the past yr.
“Because the nation emerged from the pandemic restrictions throughout 2022 Australians went on an unprecedented spending spree which drove document retail gross sales and document earnings for a lot of retailers, but in addition led to new challenges as provide chains had been examined like by no means earlier than.
“The retail classes carried out exceptionally properly throughout the yr with 5 retailers within the prime 10 general winners on the ‘Better of the Finest’ Award together with Grocery store of the 12 months ALDI in second spot general with a mean buyer satisfaction ranking of 96.1% simply forward of Liquor Retailer of the 12 months Dan Murphy’s in third on 95.9%.
“Additionally within the prime ten manufacturers general had been Low cost Division Retailer of the 12 months Costco in eighth and Furnishings/Electrical Retailer of the 12 months JB Hello-Fi in ninth, each on a mean buyer satisfaction ranking of 93.5% and Clothes Retailer of the 12 months Suzanne Grae in tenth on 92.2%.
“In addition to these 5 retailers that maintained exceptionally excessive buyer satisfaction there have been different highlights with {Hardware} Retailer of the 12 months BunningsDivision Retailer of the 12 months MyerLow cost Selection Retailer of the 12 months The Reject StoreSports activities Retailer of the 12 months Insurgent and Main Fast Service Restaurant of the 12 months Subway all finishing unblemished information by successful all 12 month-to-month buyer satisfaction awards.
“Along with the repeat winners and returning winners spotlighted above, there was a brand new winner on the block with Zambrerothe Canberra primarily based Mexican fast service restaurant successful the Fast Service Restaurant of the 12 months for the primary time. Zambrero is the one winner on the checklist based within the final 20 years with the primary Zambrero’s outlet opening within the Canberra suburb of Braddon in 2005.
“Roy Morgan extends honest congratulations to all 15 winners for not shedding sight of the significance of the buyer regardless of the in depth challengers confronted by all retailers throughout 2021.”
To study extra about Roy Morgan’s retail buyer satisfaction information name (+61) (3) 9224 5309 or e mail askroymorgan@roymorgan.com.
Please click on on this hyperlink to the Roy Morgan On-line Retailer.
{Hardware} of the 12 months Winner: Bunnings Warehouse
Bunnings Warehouse received the {Hardware} Retailer of the 12 months for a sixth yr in a row after successful all 12 month-to-month satisfaction awards throughout the yr.
Liquor Retailer of the 12 months Winner: Dan Murphy’s
Dan Murphy’s received the Liquor Retailer of the 12 months for the primary time since 2018 and managed to notch up seven month-to-month wins this yr and with a mean buyer satisfaction ranking of an distinctive 95.9% was on the rostrum in third place within the prestigious ‘Better of the Finest’ Award.
Low cost Selection Retailer of the 12 months Winner: The Reject Store
The Reject Store was a worthy winner as Low cost Selection Retailer of the 12 months for a document eleventh straight yr and received all 12 month-to-month satisfaction awards on the best way to its newest victory within the class.
Division Retailer of the 12 months Winner: Myer
Myer was a runaway winner as Division Retailer of the 12 months and received all 12 month-to-month satisfaction awards on the best way to its eighth straight victory within the class.
Chemist/Pharmacy Retailer of the 12 months Winner: Chemist Warehouse
Chemist Warehouse was by no means troubled as the ever-present retailer streaked the sphere by successful 11 month-to-month satisfaction awards on the best way to its first win as Chemist/Pharmacy of the 12 months for 2 years.
Roy Morgan Buyer Satisfaction Awards
The Roy Morgan Buyer Satisfaction Awards spotlight the winners, however that is solely the tip of the iceberg. Roy Morgan tracks buyer satisfaction, belief and mistrust, engagement, loyalty, advocacy and NPS throughout a variety of industries and types. This information may be analysed by month in your model and importantly your aggressive set, and Roy Morgan can even present the important thing drivers of those metrics to determine the precise levers for enchancment.
The information that determines who wins comes from Roy Morgan’s large Single Supply survey compiled from in-depth interviews with over 60,000 customers from throughout Australia.
Must know the way you stand in buyer satisfaction?
Take a look at our rankings and associated buyer satisfaction reviews by business and types at www.customersatisfactionawards.com
