Additionally, the company also announced the expansion of production of its Personal Health product categories across beauty, grooming, child care, and healthcare in India at its co-manufacturing site in Baddi, Himachal Pradesh, in line with the country’s ‘Make in India’ initiative. At the co-manufacturing facility, ‘Mother and Child Care’ products will now be produced in addition to the female and male grooming products already being manufactured.
Expand
New products launched
Philips’ EVP and Chief Business Leader, Deeptha Khanna along with Deepali Aggarwal, Indian Subcontinent Head of Personal Health, also announced that the company will be diversifying its product portfolio with the launch of new products including the Philips Beard Trimmer Series 1000 and the Philips Hair Straightening Brush, with both products manufactured locally and ‘targeting’ India’s Gen Z and millennial customers.
Additionally, the company has also launched the Avent Bottle Steriliser for its Mother and Child Care segment.
Price and availability
The Philips Beard Trimmer Series 1000 is priced at Rs 945 and the Philips Hair Straightening Brush is priced at Rs 3,199, while the Avent Bottle Steriliser at Rs 4,499. The products are available for purchase from Philips’ official website and other e-commerce platforms.
Deepali Agarwal, Head, Personal Health, Philips Indian Subcontinent said, “While our initial journey included co-manufacturing basic hair styling devices, we have since broadened our horizons. For example, we’ve recently introduced the Philips Beard Trimmer Series 1000 and Philips Hair Straightening Brush, tailored to the needs of Indian consumers – and both are produced here in India.
We’ve also continued to expand with the launch of two Mother and Child Care products: the Grow Bottle and steriliser – furthering our commitment to uniquely supporting the Indian market.”
