Established in 1993, Istanbul-based By Sound Artistic Technics supplies technical manufacturing rental companies all through Turkey and neighbouring areas, supplying top-class sound, lighting and stage gear for a various vary of occasions.
From left to proper: Sarper Ulusel, Erkan-Ulusel, Fatih-Siranli
Lately, the corporate made a considerable funding in Define’s flagship loudspeaker system. The acquisition consists of 24 GTO line-array parts, 24 DBS 18-2 subwoofers, 24 Issues compact line-array enclosures, a Newton FPGA processor and a whole, ready-racked energy, rigging, accent and cabling answer.
Firm Director and Associate Sarper Nationwide describes the choice course of and why BCT have chosen Define:
“Our aim in selecting a brand new audio gear model was to seek out one thing distinctive and impactful for the Turkish market, not simply one other in style identify. We spent a few yr evaluating completely different manufacturers, in search of one which provided us extra than simply market presence. Our standards have been primarily based on technical capabilities and the potential to supply one thing completely different in a crowded market. With a historical past spanning 30 years within the trade, we’ve had the chance to work extensively with varied speaker manufacturers for excursions, festivals, concert events, launches and quite a few different occasions.”
“Our first encounter with Define’s merchandise was with the GTO throughout a reside live performance setup and what struck us initially was the pliability of the Newton system; its intuitively-designed consumer interface permits such simple changes and system management. Following this, the efficiency of the GTO system itself left a long-lasting impression – the mixture of excessive SPL, complete lack of distortion and even protection all through the venue have been exceptional.”
“Define’s merchandise stood out clearly amongst 4 closing contenders for our potential buy. The Newton system and energy amplifiers particularly stood out for his or her technical excellence and reliability however we additionally noticed the potential in Define’s know-how to deliver one thing new to the Turkish market, a area the place they weren’t but broadly recognised. A go to to the Define manufacturing unit was a turning level, the place we noticed first-hand their dedication to high quality and innovation. This go to confirmed us that selecting Define was extra than simply deciding on a model; it was about partnering with an organization that shares our dedication to high-quality audio experiences. We imagine this resolution will assist us set new requirements in our market and supply our purchasers with distinctive audio options.”
As so {many professional} customers all over the world have already found, the Newton processor delivers distinctive flexibility in operation and dealing with a number of audio protocols concurrently.
“This versatility is a big benefit in a market that values adaptability and precision” notes Technical and Operational Director, Fatih Siranli. “The low latency and excessive processing capability of the Newton’s FPGA-based design are vital for our work, particularly relating to synchronising with varied measurement packages throughout sound system setup. Moreover, one of the essential facets of Newton is its capability to work with completely different protocols. That is extremely helpful for an organization like ours, which makes use of quite a lot of sound programs. The convenience of integrating Newton into these various programs with out compromising on efficiency or reliability is a big benefit, making it our most popular selection of processor.”
Define’s GTO system occupies its personal particular place within the world marketplace for a number of causes however particularly as a result of its patented D.P.R.W.G. horn construction. This distinctive design ensures seamless transitions and excellent angles each horizontally and vertically between stacked audio system, which is essential for sound consistency and high quality. All year long, BCT deal with quite a few occasions together with festivals, concert events and political rallies, with crowds of as much as 90,000:
“The GTO’s efficiency in these various and demanding environments has been exemplary, assembly the excessive expectations of each our workforce and our purchasers” enthuses Siranli. “The system’s capability to ship constant, high-quality sound throughout such a broad vary of occasion sorts and sizes underscores its versatility and reliability. Our buy of the GTO system generated appreciable curiosity and pleasure amongst artists, challenge managers and sound engineers and the suggestions from those that have used and skilled the system has been overwhelmingly constructive.”
Similar to any enterprise when making a big funding, BCT have thought lengthy and arduous concerning the possible return on their spend. Ulusel concludes, “We envision a robust return from our funding in Define merchandise and applied sciences, when it comes to each technical capability as seen from the market and the elevated effectivity of working sound programs aimed toward completely different functions from throughout the similar ecosystem.”
“Our enterprise is actually dedicated to live performance occasions in massive stadiums, a extremely aggressive market particularly focused by multiple loudspeaker programs producer. Increasing our rental stock with a wider vary of Define options permits us to maximise the audio expertise to a much bigger share of the viewers, rising our odds in opposition to the acoustic challenges that giant stadiums pose to sound reinforcement. As an alternative of attempting to provide no matter model of sound system the end-clients write on their tender, boosting the technical power of our competence with Define various options pays increased dividends within the potential enlargement to extra market segments.”
Data: define.it
