NAMM 2024: The microphone market isn’t precisely in need of manufacturers, it must be stated, however there is a new child on the block within the type of Purpose Audio, and it has simply launched two new fashions at NAMM 2024, known as Encourage and Essence.
Purpose Audio is the identify of a brand new microphone firm introduced at NAMM, and there is some experience behind it, together with ex Aston Microphones, Avid, AKG, TC Digital, and Yamaha workers. Purpose has additionally used “prime industrial design groups” within the creation of its mics and the manufacturing takes place within the non secular dwelling of the microphone, Berlin.
The 2 microphones Purpose Audio has introduced at NAMM are the Encourage and Essence, each with distinctive oval designs, however very totally different traits. Essence is a big diaphragm condenser microphone with a cardioid sample, whereas Encourage provides 5 switchable patterns, so is the extra versatile recording choice.
“We sought to not reinvent the wheel for the sake of it,” Purpose Audio says, which is a little bit of a reduction contemplating the microphone design idea has been primarily based across the similar profitable system for 100 years or so, “however enhance usability and ergonomics for studio and stage and produce mics into the long run, all whereas nonetheless having a deep and respectful nod to the previous.”
That is overlaying most bases, then, however the brand new Purpose Audio microphones do positively have a particular feel and appear about them. They each have an all-metal design, characteristic an 80Hz low-cut change, and can be utilized with Purpose’s additionally brand-new Orbit shock-mount.
In addition they characteristic what Purpose says are world first options, together with a switchable digital/transformer output stage. This, says Purpose, delivers, “a superbly open and quick response, clean and intimate sounds with glowing harmonics and deep lows”.
Purpose Audio can be ‘aiming’ (sorry) to convey them in at a aggressive worth, however you will be the judges of that. Encourage is $699(plus tax)/€799/£679, whereas Essence is $499 (plus tax)/€549/£469. The Orbit shock-mount can be purchased individually for $129 (plus tax)/€149/£129.
There’s extra info on the all-new Purpose Audio web site.
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