Friday, 19 January 2024

UK – DPA Microphones has introduced that its UK Division, Sound Community, has rebranded as DPA Microphones UK.
Whereas the identify has developed, the DPA Microphones UK staff continues its dedication to providing the very best degree of service, experience and help to all customers and DPA companions, in addition to embodying the persona and firm tradition that’s made the model profitable on this territory, says the corporate. “DPA Microphones UK’s mission is to proceed to ship distinctive audio options throughout your entire UK audio trade, in addition to redirect extra time and vitality to open days, commerce exhibits, instructional coaching and product demos.”
Following DPA Microphones’ acquisition of Sound Community in 2017, this rebrand displays a eager want to focus all consideration, actions and vitality on the core model, in addition to align the UK staff’s id with the worldwide DPA organisation.
“With the official launch of DPA Microphones UK, we sit up for streamlined operations and presence all through the area,” says Kalle Hvidt Nielsen, CEO, DPA Microphones. “This enhanced operational collaboration between the UK and our headquarters in Denmark higher positions the model to handle new and present buyer requests on this a part of the world.”
The rebrand can even streamline inside processes and produce the UK operation extra in step with different DPA territories in Europe. This contains delivery all orders instantly from the manufacturing facility in Denmark, the place all capsules are rigorously hand-crafted on-site with the very best ranges of accuracy, consistency and high quality management. A extra constant supply time for a wider vary of merchandise will likely be accessible for all these within the UK trying to get their arms on the newest DPA microphones.
DPA Microphones UK can also be leaving Kentish City to relocate to a brand new, purpose-built workplace house in Dalston, London. This transfer supplies a possibility to reorganise and refresh the UK staff. Lastly, DPA Microphones UK will terminate distribution of Quested Studio Screens and Good Analysis – wishing all of them the very best pushing ahead throughout the UK because the manufacturers proceed to serve present sellers instantly.
“Rebranding as DPA Microphones UK is a pure development, aligning us extra carefully with our colleagues throughout the world DPA staff,” says Sam Simon-Norris, VP gross sales and advertising and marketing, DPA Microphones UK. “We’re extraordinarily excited to enter 2024 with a renewed focus and drive for taking DPA to the following degree throughout the UK. The change isn’t with out a pang of unhappiness as we are saying goodbye to the Sound Community model. We thank founders Pete Wandless and Ralph Dunlop for beginning such a implausible firm, and all the workers previous and current who’ve introduced DPA Microphones to the place it’s at present throughout the UK market.”