RØDE, the Australian firm and one of many leaders in audio gear, has introduced the acquisition of one other big within the sound trade, the American firm Mackie. With this transfer, the Freedman Group (RØDE’s mother or father firm) turns into some of the influential audio corporations.
I nonetheless bear in mind Mackie merchandise at dwelling after I was a child. My father, a composer and piano participant, all the time talked to me about them as a reference within the trade (particularly his beloved Mackie Micro Sequence 1202 mixer). Years handed, and its identify light from the trade, though I nonetheless see Mackie merchandise broadly utilized in music and residential studios and phases. Now, RØDE, a XXI big within the sound trade, acquires the American firm in an enormous transfer in the direction of increasing their catalogue.
A promising merge for the ultimate person?
With RØDE being one of many outstanding sound corporations for content material creators and filmmakers, I might like to see this acquisition as a lift of what Mackie as soon as meant on the planet of audio and music. It could be superior to see new merchandise from the corporate tailored to at present’s world.
To know what this merge means, let’s check out Peter Freedman’s phrases:
I’m completely thrilled to welcome Mackie to The Freedman Group’s roster of iconic audio manufacturers. They’re true legends, with a pedigree of stay sound experience that’s merely unmatched. Immediately, RØDE and Mackie are each leaders in audio, and we share the identical ardour for creating revolutionary, high-quality merchandise with a robust buyer focus. With this acquisition, The Freedman Group is now a premier audio expertise firm providing world-class merchandise to a fair wider vary of consumers, from up-and-coming content material creators to professionals working in stay manufacturing and everybody in-between.
Peter Freedman, Freedman Group’s Founder and Chairman
Mackie was based in 1989, and since then, they’ve established themselves within the enterprise with a philosophy of high-quality ‘built-like-a-tank’ merchandise which might be reasonably priced for the common person. Though their affect light as years handed, they nonetheless have prime merchandise just like the ProFX sequence of compact mixers or the Thump sequence of powered loudspeakers.
I can’t consider a greater firm for Mackie to be related to than RØDE.
Greg Mackie
RØDE, on its aspect, is likely one of the main sellers at present (as I write this, their RØDE NT5 MP condenser microphone leads the Small Diaphragm Condenser Microtelephones gross sales rank in Thomann, and the Rode NT1-A is second in massive diaphragm mics, for instance. The RODE Wi-fi GO II TX is first within the rank of wi-fi transmitters in Bhphotovideo).
This transfer could possibly be enormous and imply the event of recent merchandise and applied sciences since each corporations appear to share paths:
Having met Greg Mackie earlier than I even began RØDE, I discovered his ardour for audio and strategy to enterprise inspiring. Their origin story is uncannily just like ours. Each manufacturers helped gas the democratisation of DIY recording in their very own means, Mackie with their mixers and audio system and RØDE with our microphones. We shared an identical path and at present, each manufacturers are leaders in what we do, so I’m extremely excited to deliver these two audio icons collectively.
Peter Freedman
In response to Freedman Group CEO Damien Wilson, Mackie’s manufacturing and operations will stay the identical, presumably combining each manufacturers’ IP, infrastructure and assets to create new options.
As a person of each manufacturers (and I’m certain a lot of you may have used a few of their merchandise), I can’t wait to see what this acquisition will imply for creatives and what the long run will brings us.
What do you consider this acquisition? Do you anticipate new merchandise merging from each corporations to come back quickly? Tell us within the feedback!
