Australian audio model RØDE Microphones LLC has introduced the acquisition of iconic American professional audio model Mackie. The acquisition represents a brand new chapter within the evolution of the RØDE model, establishing the guardian firm, The Freedman Group, as a well-rounded professional audio firm with a list of merchandise spanning a variety of audio options for content material creation, dwelling and studio recording, broadcast and stay sound manufacturing.
Since 1989, Mackie has been designing and manufacturing professional audio merchandise, together with mixers and loudspeakers for dwelling, studio and stage use. Mackie has established a reputation by specializing in its ‘built-like-a-tank’ high quality and affordability. Merchandise just like the 1602 and D8B mixers and SRM450 loudspeaker turned classics, establishing Mackie as a revered model within the recording and stay sound industries. The corporate makes merchandise just like the ProFX sequence of compact mixers, the Thump sequence of powered loudspeakers, plus the favored CR sequence of desktop manufacturing displays.
Peter Freedman AM is the founder and chairman of the Freedman Group and had this to say concerning the acquisition: “I’m completely thrilled to welcome Mackie to The Freedman Group’s roster of iconic audio manufacturers. They’re true legends, with a pedigree of stay sound experience that’s merely unmatched. Right now, RØDE and Mackie are each leaders in audio, and we share the identical ardour for creating modern, high-quality merchandise with a powerful buyer focus. With this acquisition, The Freedman Group is now a premier audio know-how firm providing world-class merchandise to a good wider vary of shoppers, from up-and-coming content material creators to professionals working in stay manufacturing and everybody in between.”
Freedman added: “Mackie is without doubt one of the nice success tales in professional audio and I’ve admired them for a very long time. My background is in stay sound manufacturing. It’s one thing I’ve all the time been obsessed with, ever since I noticed Tom Jones on the Chevron Lodge in Sydney as a child again in ’69. My father Henry put in the sound system there, in addition to many different venues throughout the town. Dwell sound is the place I reduce my enamel in audio, so this very a lot seems like that a part of my profession coming full circle.”
“Having met Greg Mackie earlier than I even began RØDE, I discovered his ardour for audio and strategy to enterprise inspiring. Their origin story is uncannily much like ours. Each manufacturers helped gasoline the democratization of DIY recording in their very own means, Mackie with their mixers and audio system and RØDE with our microphones. We shared an analogous path and at present each manufacturers are leaders in what we do, so I’m extremely excited to carry these two audio icons collectively.”
Alex Nelson, CEO of Mackie mentioned: “Your entire Mackie crew is worked up to be becoming a member of forces with Peter, Damien and their unimaginable crew. Having labored within the audio trade for a few years, I’ve all the time held RØDE in excessive esteem. Their manufacturing functionality and know-how management is second to none in professional audio and I feel they’re the proper accomplice to assist Mackie increase as we enter an thrilling new chapter in our historical past. Additionally, the timing couldn’t be higher. We’ve got an unimaginable product roadmap forward of us, which we’ll be making some massive bulletins for main as much as NAMM ’24. That is an especially thrilling time for Mackie, and we couldn’t be happier doing all of this alongside the RØDE crew.”
Greg Mackie, founding father of Mackie and audio trade legend, shared an analogous sentiment: “I am unable to consider a greater firm for Mackie to be related to than RØDE.”
This acquisition will supply loads of progress alternatives for RØDE Microphones LLC. It’s an indication that RØDE is investing sooner or later. The previous couple of years has seen the Australian firm develop and manufacture its second technology of RØDECaster Professional 2 mixing consoles and a complete new RØDE Unify X sub-brand focusing on the gaming market with the Streamer X console and USB mics.
Authorized counsel for RØDE was supplied by Skadden, Arps, Slate, Meagher & Flom and Gilbert + Tobin, with monetary advisory from PwC. Funding was supplied by Amicaa & Carlyle, with authorized counsel from Baker McKenzie. Vendor Transom Capital Group acquired authorized counsel from Kirkland & Ellis and monetary advisory from Lincoln Worldwide.
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