The fifth version of the The Spoken Phrase Audio Report from NPR and Edison Analysis was unveiled throughout a webinar offered yesterday (11/9). The 2023 version concludes that spoken phrase audio listening time and viewers measurement “attained report highs within the U.S.” This report locations particular deal with listening areas and explores spoken phrase audio consumption at residence, at work, in-car, and different areas. Among the key findings embrace: 1) Nearly half (48%) — roughly 135 million individuals — of these within the U.S. age 13+ take heed to some kind of spoken phrase audio every day, up two proportion factors (46%) from final yr. Listeners within the U.S. age 13+ spend 31% of their every day audio time with spoken
phrase, which is a 55% improve over 9 years in the past (20%); 2) Spoken phrase listening at residence has grown dramatically: 60% of the overall every day audio time spent with spoken phrase audio is at residence, 24% within the automobile, 13% at work, and three% at another location. The time spent listening to spoken phrase audio at residence has grown to 41 every day minutes in 2023 from 27 every day minutes in 2014. Will increase in at-home spoken phrase audio listening are seen throughout each hour within the listening day; 3) Spoken phrase listening in-car has shifted post-pandemic, however AM/FM radio stays on prime: Of all of the every day time spent listening to spoken phrase audio, time spent listening within the automobile has declined from 36% in 2014 to 24% in 2023. Within the automobile, 62% of spoken phrase audio consumed by these within the U.S. age 13+ is to AM/FM radio content material, together with over the air and streams; 4) For the primary time ever, the cellular system is the first approach individuals take heed to spoken phrase: 39% of spoken phrase audio consumed every day by these age 13+ within the U.S. is on a cellular system, adopted by 35% on an AM/FM radio receiver. At residence, 41% of spoken phrase audio is consumed on a cellular system, and at work, 47% of spoken phrase is consumed on a cellular system. AM/FM radio receivers nonetheless dominate in-car, garnering 60% of the spoken phrase audio listening there; and 5) Podcasts characterize a big and rising share of spoken phrase listening: Podcasts now characterize over one-third (36%) of time spent with spoken phrase audio. Twenty-eight % of time spent listening to podcasts goes to NPR/public radio. At residence, 40% of spoken-word audio listening goes to podcasts. See extra in regards to the examine right here.
