Apple deliberate Android help for the Apple Watch however in the end scrapped the mission as soon as they realized it’d have an effect on iPhone gross sales, in accordance with a latest Bloomberg report.
Apple Watch Sequence 9
“The transfer, codenamed Challenge Fennel, would have introduced the corporate’s well being options — and the well being advantages Apple has repeatedly underlined — to many extra folks, particularly in international locations the place Apple has little market share,” writes Mark Gurman.
In the end, the mission was axed for concern that Apple would possibly kill the goose that laid the golden egg. Challenge Fennel was cancelled near completion, Gurman claimed, “partly as a result of the Apple Watch is a driver of iPhone gross sales.”
It is fairly a stark turnabout from the iPod days.
The “halo impact” is a long-recognized cognitive bias demonstrated by customers who develop a constructive impression of an organization or model based mostly on a singular product expertise, and purchase different merchandise from the identical firm because of this. The time period first got here into fashionable use round Apple merchandise greater than 20 years in the past after the launch of the iPod.
When Apple first launched the iPod in 2001, customers wanted a Mac (outfitted with FireWire) to make it work. There have been definitely MP3 gamers accessible for Home windows PCs, however Home windows customers clamored for Apple’s gadget.
Lower than a 12 months after the preliminary iPod debuted, Apple iterated the gadget and added Home windows help. Mac gross sales did certainly rise together with iPod gross sales in these years.
The halo impact would once more be introduced up with the iPhone’s launch in 2007. A constructive expertise with the iPhone would result in extra gross sales of different Apple merchandise, the story went — and that’s certainly what occurred.
Greater than 20 years previous the introduction of the iPod, Apple occupies a really totally different house within the shopper tech ecosystem than it did, and the iPhone stays the corporate’s premier {hardware} product.
Apple’s scrapped Android plans for Apple Watch would appear to reflect what occurred with Apple’s iMessage plans for Android. Steve Jobs as soon as claimed that Apple would publish iMessage and FaceTime as open trade requirements, however Apple deserted these plans.
The inner dialogue over Apple’s plans for iMessage have been revealed throughout the Epic Video games v Apple court docket case. Apple VP Craig Federighi instructed different executives that Messages for Android “would merely serve to take away an impediment to iPhone households giving their youngsters Android telephones.”
The Apple Watch continues to dominate smartwatch gross sales, capturing the lion’s share of smartwatch shipments and income, and has certainly modified your complete nature of the watch trade itself. It is an enormous product section for Apple, garnering $41.1 billion in income in 2022.
However some analysts predict a year-over-year gross sales decline for the Apple Watch based mostly on present cargo momentum. Apple will report its newest quarterly earnings after the shut of the bell on Thursday.
At which level we could collectively get a greater sense of how Apple Watch gross sales are doing, now that we’re effectively into the Sequence 9 and Extremely 2 period.
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