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Danish luxurious audio model Bang & Olufsen (B&O) has joined forces with Italian motorsport pioneers Ferrari to unveil a particular assortment of merchandise that commemorate the 2 manufacturers’ shared ardour for “poise, energy, and precision.”
The brand new line features a reimagination of B&O’s Beosound 2 house speaker, Beoplay H95 headphones, Beoplay EX earphones, and Beosound Discover transportable speaker, all of that are introduced in a hanging shade of red- a nod to Ferrari’s model signature, in fact.
The Bang & Olufsen Ferrari Assortment’s Beosound 2. Picture courtesy Bang & Olufsen.
Over 150 years of innovation between each manufacturers have thus been honed and curated into the B&O Ferrari assortment. Whereas B&O has formed the worldwide sound and imaginative and prescient panorama since 1925 from Struer, Denmark, Ferrari has been disrupting the automotive trade since 1947 from Maranello, Italy.
“We’re very enthusiastic about this collaboration,” says B&O CEO Kristian Teär. “There was a robust sense of historical past within the making as we got here collectively to create it. It goes all the way in which again to the beginning for B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang, and Svend Olufsen, have been visionaries, who redefined their industries by difficult the established order. Their legacies ring down via the a long time to push each manufacturers to new heights to this present day.”
The Bang & Olufsen Ferrari Assortment’s Beosound Discover. Picture courtesy Bang & Olufsen.
Whereas this new assortment continues to champion B&O’s excellence in aluminium, it does mark a departure from the model’s conventional method to its merchandise. “Our basic audio system are supposed to naturally mix in with folks’s properties, whereas additionally standing out for his or her lovely design,” explains Christoffer Poulsen, Senior Vice President of Enterprise Growth and Strategic Partnerships at B&O. “This assortment is totally different. They’re assertion items. Very similar to supercars, they make themselves seen and heard in all places they go.”
Certainly, there is not any query that the merchandise within the B&O Ferrari assortment will flip heads- take into account, as an example, the Beosound 2, which delivers a 360-degree house audio expertise that fills any house it’s positioned into- right here, its design has been reimagined in Ferrari’s signature pink. The aluminium physique is polished to supply a excessive shine, enhancing the richness of the pink shade, and the long-lasting Ferrari emblem sits beneath the grille, finishing this version.
The Bang & Olufsen Ferrari Assortmentn’s Beoplay H95. Picture courtesy Bang & Olufsen.
In the meantime, Beoplay H95 -B&O’s flagship headphone that gives best-in-class sound and innovation incorporates Ferrari’s jet-black shade, alongside laser-etched logos of each manufacturers. Have a look below the earcups too- the titanium speaker grilles have been anodized in a wealthy pink hue, particularly chosen for this collaboration.
As for the Beosound Discover, a transportable speaker that may be taken taken anyplace and in all places by advantage of its IP67 ranking (i.e. it is absolutely mud and waterproof), this assortment sees it include Ferrari’s laser-etched Prancing Horse, in addition to a hanging black carabiner. The 2-layer physique of the speaker is anodized in pink and black, thereby making certain the grille stands out.
This assortment additionally options Beoplay EX, B&O’s strongest true wi-fi earphones, which boast of energetic noise cancellation, unrivalled sound, and comes full with a wi-fi charging case for as much as 20 hours of on-the-go listening. For this line-up, the best earbud homes a hanging black foiled emblem of the Ferrari emblem, sitting below glass poured within the iconic pink, reduce and polished to supply a mirror-like shine.
Commenting on the road, Teär says, “The mix of best-in-class efficiency, sleek aesthetics, and meticulous craftsmanship introduced B&O and Ferrari collectively to create the gathering. That is elevated by the unequalled heritage of each manufacturers, making this collaboration one to recollect.”
In Qatar, the Ferrari Assortment might be pre-ordered completely and in a restricted amount on the Bang & Olufsen retailer on Stage 1 at Lagoona Mall or by way of 51east.com.
Associated: Constructed In Collaboration With Copenhagen-Primarily based Gamfratesi, Bang & Olufsen’s New Beosound A5 Transportable Speaker Is An Ode To Design Excellence
